From now on.
As long as we’re negotiating a contract.
You can wear a red shirt, a red tie, red pants, red plaid, a red dress (McFeely has promised to do this), a red beret, a red scarf, a red suit. But whatever you wear, wear red on Fridays.
What does the red stand for? It says we’re angry. It says we’re mad as hell and we’re not going to take it anymore. Red stands out. In a drab world, it jumps up and gets noticed.
Why does wearing one color matter? It’s a small thing, yes. But it says to all of your peers in the Guild and — separately, to the publisher — that the Guild means business this year, that we’re unified and that we will be heard from.
Yes, it’s a small thing. But small things add up.